ICP-matched targeting
Propspect
Built against the agreed ICP filters
Generic list / scrape tool
Broad search criteria or exported filters
AI-assisted prioritization
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AI helps scale research prioritization against your criteria
Generic list / scrape tool
Manual sorting or unranked exports
Propensity / signal layer
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Hiring, tech, funding, growth, and related public signals when in scope
Generic list / scrape tool
Often firmographics and titles only
Function-level targeting
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Checks what the contact actually owns
Generic list / scrape tool
Usually stops at company and title
Human review
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Checked against your criteria before delivery
Generic list / scrape tool
No fit review before export
CRM-ready delivery
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Sheet, CSV, or CRM-ready handoff
Generic list / scrape tool
Raw file, cleanup required
Rework if list misses criteria
Propspect
Filters adjusted and relevant portion rerun
Generic list / scrape tool
No built-in rework process