How Propspect turns an ICP into a cleaner outbound list.
The process is built to reduce wasted research, apply exclusions early, and hand your team a list that is ready to move into outreach.
A process built to raise lead quality from step one, not patch it at the end.
Every step is designed to move your team away from list building and toward higher-quality conversations with the right accounts.
Step 1
ICP Intake
We capture your full targeting picture: who you want and who you don't. Negative filters — competitor customers, wrong-size firms, already-worked markets — are built in from the start so they never appear in your list.
Step 2
AI List Build
We build from signals like company size band, hiring activity, and tech stack indicators rather than broad domain scraping. Every account and contact is matched against your criteria before being added.
Step 3
Review and Refinement
A significant portion of initial candidates are removed during human review for poor fit, stale data, or role mismatch. What reaches you is what passed — not the full raw pull.
Step 4
Outreach-Ready Delivery
Delivered as CSV, Google Sheet, or CRM-ready file (HubSpot, Salesforce). Import-ready, no cleanup required, and built for a cleaner handoff into outreach. Most campaigns are delivered within 24-48 hours of completing intake.
Want to walk through your targeting criteria live?
Move to the contact page to book an ICP discussion or submit your lead plan intake.