How Propspect turns an ICP into a researched outbound list.
The process uses AI-assisted research and signal-driven prioritization to reduce wasted research, apply exclusions early, and hand your team a list that is ready for your outbound workflow.
A four-step research sequence from ICP to handoff.
You define the ICP. We use AI-assisted research, propensity signals, and human review to deliver the list. Your team keeps outreach.
ICP Intake
You define who you want and who you don't. We capture industry, size, geography, titles, the function each contact should own, propensity-signal preferences, trigger events, and exclusions so the research plan is agreed before any list work starts.
Industry & verticalGeographyCompany size rangeBuyer role & seniorityFunction & specialtyPropensity / intent indicatorsTrigger eventsExclusions & blocklistsTarget logic
We turn the ICP into research rules: which accounts qualify, which functions count, which propensity signals matter, and which filters remove a record before it ever reaches you.
Research and enrichment
We research matching companies and contacts, then enrich firmographics, role, function, and agreed contact fields. AI-assisted matching helps prioritize fit against your criteria. Propensity signals such as hiring, tech changes, funding, growth, and related public indicators are applied when they are part of the plan.
QA and delivery
Every list is checked against your criteria before delivery. A human review pass removes poor fit, outdated records, and role mismatch. What you receive is CSV, Google Sheet, or CRM-ready (HubSpot, Salesforce). Most first lists are delivered within 24-48 hours of completed intake; complex ICPs may take longer.
Want to walk through your targeting criteria live?
Submit your lead plan intake or book an ICP discussion.