ICP Research Plan
Turn nuanced customer knowledge into must-haves, preferred traits, exclusions, personas, and signals your research can actually apply.
Services
Precision prospect research for B2B sales teams
Propspect helps B2B companies translate a highly specific ideal customer into a researched, evidence-backed, prioritized target-account market map. Every engagement begins with an ICP calibration, then can expand into fuller market coverage, decision-maker research, and optional enrichment.
ICP Calibration
A tailored research sample sized to validate market definition, account-quality threshold, exclusions, and signal criteria before research scales.
Target-Account Market Map
Deliver researched, evidence-backed accounts with documented fit rationale and priority context for outbound.
Decision-Maker Research
Identify relevant owners, executives, functional leaders, or buyers when included in project scope.
Contact Enrichment
Add work emails and phone numbers as an optional layer, verified where available. Unavailable fields are labeled rather than guessed.
Live Account Signals
For ongoing engagements, monitor approved target accounts for relevant public hiring, growth, leadership, technology, product, and market signals. Signals indicate relevance and timing context; they do not prove a company is actively buying.
Start with an ICP calibration
Every engagement begins with an ICP calibration: a tailored research sample sized to validate your market definition, account-quality threshold, exclusions, and signal criteria before research scales.